Ted is just a sound wave away from where scores were penned and guitar heroes slept. Notable neighbours, like renowned 18th Century composer George Frideric Handel and rock star Jimi Hendrix, both lived in this part of Mayfair. The store will pay homage to its musical surroundings and embrace all things tuneful on the inside, while deft barbers give you a close shave and a snip.
Ted's Grooming Room on Avery Row was the third Ted's location to open, after the original shops in Holborn and Cheapside. The address is 4 Avery Row, London W1K 4AL. The shop's interior is themed around music, referencing the fact that both George Frideric Handel and Jimi Hendrix lived on nearby Brook Street.
Avery Row runs between Brook Street and Grosvenor Street, just off New Bond Street. The Handel and Hendrix house (now a museum) is at 25 Brook Street, a short walk from the shop. The nearest tube station is Bond Street. Oxford Circus is also within walking distance. The shop is open Monday to Friday 9am to 8pm (last entry 7:30pm), Saturday 9am to 6:30pm (last entry 6pm), and Sunday 10am to 6:30pm (last entry 6pm). Walk-ins are accepted but booking ahead is recommended.
Services and Prices, Including VIP Treatments
Avery Row is one of only two Ted's locations (alongside Mortimer Street) that offer VIP treatments. The VIP area is on the lower ground floor beneath the main shop. VIP appointments include complimentary spirits, soft drinks or Turkish coffee.
Standard services are available at the same prices as all Ted's shops: Clip Off the Block £35, Cut a Long Story Short £45, The Ace of Fades £50, Tommy N' Turkish £35, Block N' Beard £55, and the Full Ted Service £70. The VIP menu adds Ted's Shaving Grace at £50, The Cut-Smith at £60, The Cut Above at £90, and Ted's Ultimate VIP. The Cut Above combines a bespoke haircut with a cut-throat shave or beard design. VIP services must be booked in advance. Standard services can be booked online, by calling 020 3397 9966, or as a walk-in.
About Ted's on Avery Row
The Avery Row shop has been operating since the early years of the Ted's chain. It was the third location to open, and it remains one of the more comprehensive shops in the network thanks to the VIP treatment menu.
Ted's Grooming Room was founded after discovering traditional Turkish barbering in Istanbul. The concept combines Turkish shaving techniques that have been passed down through generations of master barbers with a modern London barbershop setting. The Avery Row location reflects this with its music-themed interior and VIP lower ground floor, which offers a quieter, more private experience for longer appointments.
FREQUENTLY ASKED QUESTIONS
Yes, VIP treatments must be booked in advance. Standard services accept walk-ins. Book online or call 020 3397 9966.
Ted's Shaving Grace £50, The Cut-Smith £60, The Cut Above £90, and Ted's Ultimate VIP. All VIP appointments include complimentary drinks.
Monday to Friday 9am to 8pm (last entry 7:30pm). Saturday 9am to 6:30pm (last entry 6pm). Sunday 10am to 6:30pm (last entry 6pm).
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